Small businesses work hard everyday to compete with large companies: they build a good reputation within the community, they rely on local support to grow their business and they actually drive most of America’s economy. In fact–according to Forbes–there are over 28 million small businesses across the U.S. which account for 54% of U.S. sales each year. Small Business Saturday–which falls on November 24th this year–celebrates those 28 million small businesses and supports your local Mom-and-Pop shops. Here are the many benefits of supporting local businesses, so get ready to shop ‘til you drop on Small Business Saturday!
What is Small Business Saturday (SBS)
Created in 2010, locally owned businesses such as brick-and-mortar and Mom-and-Pop shops participate in Small Business Saturday by offering their customers a day of discounts and sales. Since its inception in 2010, SBS has created a new movement in shopping and has gained the public’s attention–attention that drew 100 million consumers to shop Small Business Saturday last year, according to an SBS Consumer insight survey. Participants say SBS benefits their business by creating an opportunity to advertise their brand, gain new customers and get involved with their communities.
When you decide to go with a small business, you’re getting more than just their product or service. Unlike large corporations who struggle to find the time and employees to connect with their customers, a major benefit of small businesses is that they offer amazing customer service to keep you coming back. Reputation is important to small businesses and their goal is for you to like them, so they make it a priority to develop personal connections within the community.
Money Stays Local:
Keeping money circulating within the same area benefits the town itself–when local funds pass through a community, it enables them to support each other and grow. The New Economics Foundation, an independent economic think-tank based in London, compared what happens when people buy produce at a supermarket vs. a local farmer’s market–they found that the benefit of the purchase doubles when the purchase is local. Author and NEF researcher, David Boyle, says: “Money is like blood. It needs to keep moving around to keep the economy going” and that when money is spent elsewhere, (IE at big supermarkets and online retailers) “it flows out, like a wound.” When you support local businesses, your purchases help contribute to economic efficiency, so do your part and shop small on November 24th!
At Glick’s Exteriors, you can always count on the big benefits that you get from a small business. As a generations-old, family-run business, Glick’s Exteriors offers its residential and commercial customers a quick response time, outstanding service, affordable pricing and Amish-quality workmanship for all their exterior renovations and installations. Contact us today to experience the exceptional service–and work–at Glick’s for yourself!